Industry insights

As the multifamily and commercial real estate sectors move into 2026, one reality is becoming impossible to ignore: operating costs are no longer a secondary concern. They are the primary driver of technology decisions. For years, proptech adoption was often fueled by growth narratives: higher rents, premium amenities, and resident experience enhancements. But today’s environment looks very different. Rent growth has stabilized in many markets, capital has become more selective,…