Industry insights

Case Study: How Impact Analysis Shortened a Sales Cycle by 25%

In the competitive landscape of smart property automation, vendors often need help with prolonged sales cycles and challenges in effectively communicating their value propositions. This case study examines how ADT Multifamily and PointCentral leveraged PropTech IQ’s Impact Analysis Report (IAR) to streamline sales processes, enhance client engagement, and achieve significant growth. Challenges Faced Both ADT Multifamily and PointCentral encountered similar obstacles: Extended Sales Cycles: The average deal cycle spanned approximately…
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