Introducing PropTech IQ: A New Era of Property Technology

Today is a big day for us. We’re excited to announce that Innovative NOI is now PropTech IQ. This evolution is more than just a new name—it marks a renewed commitment to revolutionizing how the multifamily industry accesses and evaluates property technology.


Why We Rebranded

Since we started in 2020, our mission has been to democratize access to the latest property technology for multifamily owners, developers, and managers. We’ve seen first-hand the hurdles and high costs associated with traditional methods of proptech evaluation, which often involve lengthy and expensive pilot programs. Our new identity, PropTech IQ, reflects our goal to simplify these processes with cutting-edge proptech solutions accessible to all, regardless of company size.


What’s New with PropTech IQ

In addition to our new name, we’ve unveiled a new logo, color scheme, and website design, all crafted to mirror the modern, innovative solutions we provide. Our new logo plays on the “IQ” part of our name, which signifies the intelligence behind our technology. Styled in the shape of the letter Q, our logo also illustrates the missing piece that has long been present in the current market and presents PropTech IQ as the solution to fill that gap.

Enhanced Services: With the rebrand, we expanded our impact reports and services. These enhancements are designed to provide deeper insights and more comprehensive evaluations, helping you make informed decisions faster and more affordably than ever before.

User-Friendly Digital Experience: Our revamped website is designed with you in mind, ensuring an intuitive experience that makes information easily accessible. Whether you want to understand our services or explore our latest research, everything is just a click away.


Looking Ahead

The launch of PropTech IQ is just the beginning. We are committed to continuously advancing our technology and services to stay at the forefront of the multifamily property industry. And that sentiment is true for everyone at PropTech IQ. Our CEO, Taylor Wiederkehr, said it best:  “This new brand identity is more than a symbol of innovation—it’s a gateway to the future of proptech.”

We invite you to visit our new website at to explore the changes and learn more about how our services can benefit you.. At PropTech IQ, we’re not just adapting to the future but creating it. 

Join us in this exciting new chapter as we redefine property technology together. Schedule a demo today

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