Why Multifamily Tech Decisions Keep Underperforming (and the Fix OPTECH Named)
At OPTECH 2025, the multifamily industry’s premier technology conference, one theme emerged with unusual consistency across sessions, roundtables, and hallway conversations: the evaluation process for new technology is broken. Not because the operators attending are careless or uninformed. The conference draws the most sophisticated technology leaders in the industry. The problem is structural. As one widely-cited post-mortem analysis of the event put it: teams invest more time gathering requirements and…
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